Some plants are poisonous.
Not all berries were created equal in the same way that not all customers, markets or strategies are right for the business. In fact some berries or plants are deadly poisonous.
The Forager Firm knows exactly what it is looking for in terms of its ideal customer and where to find them. It avoids wasting its time and its health (cash + morale) pursuing those customers or markets that are not the right fit.
No matter how tempting and succulent those red berries might look.