Marketing

Just think….. if you (+ your team) could do one thing to reach out to clients and targets every day.  Or even every week. What difference could this make to your Firm?

All it takes is: Just one thing.

A client touch. An interaction with a target. For example:

• An email invite for coffee – “Hi + coffee”.
• Popping a relevant marketing flyer in the post or out via email.
• A call to say “Hi”.  No agenda.  No requests.  Just thinking about your client.
• Adding contacts via LinkedIn. (+ getting back in touch)
• Registering for a networking event. (+ attending)
• Checking newsfeeds for recent articles on your clients and targets.  A reason to get in touch.  To say “congratulations” or “disappointed to hear…how can we help?”.
• A quick search through Twitter for mentions of your specialism and (ideally) cries for help.  (Use advanced search option to restrict to UK search results.)  Tweet with offers of help if you can.
• Picking up the phone to a client for a quick update chat.
• A congratulatory note to a local company that won that recent award.
• Reconnecting with old colleagues or Uni friends – search on LinkedIn.
• Seek feedback from clients on your service so far – where good, seek referrals; where bad, address pronto.
• Ensure you have a coordinated calendar of Firm events – fire out invites (in good time).
• Think of old clients.  Ex clients.  Near misses on tender lists and proposals.  Those that said NO… now it might be a YES.
• Write an article.  Something that can demonstrate your expertise and keep your name front of mind with clients and targets – post online or submit to local papers.
• Say Thanks to your long-term clients.  Appreciate them.  Cherish their loyalty.

Monday Morning Focus: Review the above list.  Add to it by all means but make sure that you do a least one thing today and every day.  Share with your team.  At the very least do one thing every week.  Keep it going and enjoy the results.

Remember, all it takes is just one thing.

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