Communication

A simple Google Blog Search says a lot about the digital evolution of accountants compared to lawyers online.

A disappointing 294,000 hits for the search term “accountancy” within Google Blog Search.

Yet well over 130,000,000 hits for blogs on ‘Law’!

But why have lawyers seemingly embraced blogging as a communication tool whilst accountants have been caught napping?

One or more of the following could be at work:

• Lawyers are more technology savvy – doubtful
• Lawyers have been quicker off the mark to spot change coming – possibly part of the story
• Lawyers are more adept at networking (of which blogging is an (online) form) – doubtful
• Lawyers are less scared of the risk of publishing something litigious on the internet – pah! Highly doubtful
• Lawyers outnumber accountants by some serious factor – (by this much!?!) you can see I’m struggling here..
• Lawyers have more trailblazers who have been shining the beacon to show the benefits of blogging to the business of law and to law firms and lawyers’ personal profile
• Lawyers ‘get it’ (more) – they understand the increasing need to reach out to clients to better understand their needs.  To enter into meaningful conversations (you can’t see the benefit until you’ve tried).

It could of course be none or a combination of all of the above – I would be interested in your views!

[Postscript - I took the above screenshots a few weeks back.  The search hits have increased since but the trend continues...]

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