What was the reason for your last call to a client?
Likely, it is when you needed some information to be processed or collated or even to chase up that unpaid bill?
Given this, what do you think goes through your clients’ minds when your telephone number flashes up on their ringing telephone? A sense of excitement and anticipation of yet another cool client experience or a sense of dread? Probably the latter.
Monday morning focus: Call at least 2 clients this week just for a catch-up chat. No agenda. No sales pitch. Just a conversation. An investment in your clients. Who knows where it might lead from a new work perspective? (This is not important right now.) The key is that your clients will appreciate it and it can only go to strenghten your relationship over the longer term. Try it this week.
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