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Future Face of Accountancy

28 November 2009

Here are 7 potential changes on the horizon for the accountancy profession driven by changing markets: Speed to market becomes even more important.  Innovate; deliver cool services to clients then innovate some more. Deepening specialisms.  Experts rule and become highly marketable. Death of timesheets and time-based billing.  (Good riddance.) Hub and spoke accountancy firms emerge.  Hub consisting of [...]

Adding Value to Clients?

26 November 2009

It’s becoming a buzz phrase in professional services to say “We add value to our clients” but what does this really mean? Many point to technical expertise.  I think it’s more than being an expert. Technical expertise is getting ever closer to being a ‘given’ – relatively unimportant in deciding whether you should be appointed [...]

Get Out of the Office (More!)

25 November 2009

If you want to maintain your existing client base and build your accountancy practice further you’ll need to get out of the office (more). Here are some suggestions: “Hi + Coffee” – Ping a note to your clients and get out there for a brief business catch-up.  Half an hour over a coffee. No agenda [...]

How to become a BIG IDEAS accountant?

24 November 2009
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Businesses are increasingly putting innovation at the top of the business growth agenda.  This puts increased pressure on accountants to become more innovative in their approach and thinking. But how is this possible when the accountancy profession is so hard-wired toward left brain process driven, analytical thinking? The good news is that anyone can become a BIG [...]

Better Client Calls

23 November 2009

What was the reason for your last call to a client? Likely, it is when you needed some information to be processed or collated or even to chase up that unpaid bill? Given this, what do you think goes through your clients’ minds when your telephone number flashes up on their ringing telephone?  A sense [...]

Marketing by doing cool stuff

22 November 2009

You can market your brand and pay hard cash for the privilege.  Or you could develop cool services and do cool stuff for clients and society and let this do the marketing for you. This is the choice.  (+ the challenge).

Develop a Traveller Mindset in your Office

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How can you spot new break-through opportunities or areas for improvement within your office or department? Developing a traveller mindset within your office may hold the key… Remember the last time you went somewhere new – perhaps on holiday, on a business trip or simply to the other side of town?  Recall how you felt.  [...]

How to make the uninteresting INTERESTING!

20 November 2009

This could have been just another talk.  Yet more instructions to customers.  Drilled out 5+ times per day.  Formalities spelled out.  Dull.  Uninteresting. Or you can choose to change it.  Make the otherwise uninteresting INTERESTING!  Re:think.  Make it an experience. Think about it…

Why drawing in business meetings is an essential skill

19 November 2009
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Nothing is more engaging than being sat in a business meeting with someone who picks up a pen or pencil and starts to sketch out their idea, argument or point on a napkin or pad of paper. Why is drawing in business meetings so important? Drawing brings ideas to life.  You can witness ideas shaping [...]

Have accountants been caught napping (rather than blogging)?

18 November 2009

A simple Google Blog Search says a lot about the digital evolution of accountants compared to lawyers online. A disappointing 294,000 hits for the search term “accountancy” within Google Blog Search. Yet well over 130,000,000 hits for blogs on ‘Law’! But why have lawyers seemingly embraced blogging as a communication tool whilst accountants have been [...]