Communication

Today’s Pre Budget Report provided an opportunity for me (and fellow tax professionals) to demonstrate our expertise.

Herein lies the danger…

Experts in their field find it difficult to talk in plain English.  Experts rarely remember what it is like to know the basics only.  Experts forget that they are immersed in their field all day every day. Experts often talk at high level.  Experts tend to only see the obscure rather than concentrate on the (seemingly) obvious.  Experts try to outscore fellow experts – intellectual sparring – and can lose their target customers and clients’ interest in the process.  Experts wonder if they’ve missed anything and concentrate on what might not be there rather than what is.

I was reminded of this today – but after the event when I had the luxury of reflecting.

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